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| Digital Marketing 2021 |
Oberlo emphasizes that choosing the right marketing channel will make your business grow more optimally.
Conversely, the wrong choice will have a negative impact.
Then, what are the most used marketing channels this year?
As a slight leak, most of the best choices are digital, you know.
Read also: Marketing World 2021: What Is the Importance of Visual Search for the Marketing World?
6 Marketing Channels Recommendations to Consider in Digital Marketing 2021
1. Search engine optimization (SEO)
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Search engine optimization (SEO) |
This is because the number of internet users continues growing from year to year.
According to HubSpot, Google notes that there are approximately 89 thousand searches on Google every second.
So, it's no wonder that search engines are one of the most highly converting marketing channels today.
2. Social Media
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Social Media |
In fact, 73% of marketers agree that this marketing channel is effective for business.
Data from 2020 shows that the number of active social media users reaches 3.6 billion people.
Then, it is estimated that the figure will reach 4.41 billion in 2025.
Of course, these statistics make social media one of the marketing channels that marketers must consider if they want to market their products or services optimally.
3. Influencers
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Influencers |
With the increasing variety of social media, influencer marketing is also increasingly favored by marketers.
In numbers, this marketing channel has been used by 93% of marketers and has brought great results.
Currently, influencer marketing is considered to be more effective than using regular advertising.
To do this optimally, marketers must determine influencers who match the image that the brand wants to bring to potential customers.
This method is suitable for increasing brand awareness and providing social proof.
4. Podcasts
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Podcasts |
Not only did the number of listeners continue to increase, there were also more podcasters.
Therefore, the prospect may be considered for marketers who are looking for potential marketing channels for 2021.
Podcasts are a marketing channel capable of realizing a marketing approach that feels more personal.
The interactions can also feel natural and not forced.
For businesses looking to show a more casual side, podcasts are a great marketing channel.
5. Videos
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| YouTube |
With its visual strength, video as a marketing channel can make it easier for brands to use it according to company and business goals.
Of course, videos can also be used on social media channels, email, and other marketing channels.
That way, your marketing strategy can have a higher success rate.
6. Email
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However, from a marketing perspective, email is still a potential channel for 2021.
Globally, email is still in active use by billions of people.
The figure is also predicted to increase to 4.48 billion until 2024.
Email is a marketing channel that is commonly used to provide the latest information, build relationships with customers (customer retention), and much more.
To take advantage of email for channel marketing, you can do this by sending newsletters regularly.
Read also: Digital Marketing Trends 2021 That Will Boom in 2021
So, those are some marketing funnel recommendations. Is there anything you've been wearing?
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